Audience-centered communication works in every field.
We’ve selected a few projects that show how we apply research and strategy across different audiences, topics, and sectors.
National Academy of Medicine: Decarbonization in Healthcare Research
We analyzed qualitative focus groups and quantitative survey data to understand how healthcare stakeholders and consumers perceive decarbonization and climate resilience. Findings were synthesized into a public report and executive briefings to inform NAM’s Action Collaborative leadership and support clear, evidence-based decision-making.
AARP: Professional Audience Communication and UX Research
We designed and led in-depth interviews with journalists, policymakers, and researchers to understand their information needs and expectations for AARP research and thought leadership. The study also surfaced preliminary UX findings on the website, informing recommendations on report structure, content design, and how professionals discover and navigate the work.
CFPB: Student Loan and Financial Literacy Research
We designed and led an exploratory study to understand the knowledge, attitudes, and lived experiences of student loan borrowers in active repayment, conducting 20+ in-depth interviews across five markets. Insights informed subsequent form usability testing to ensure materials were clear, practical, and easier for borrowers to navigate.
Centers for Medicare & Medicaid Services: Aging into Medicare Journey Map
We designed and led a six-month journey-mapping study to understand how adults approaching Medicare eligibility think about and navigate the transition, using longitudinal interviews, diary entries, and small groups with counselors and customer service representatives. Insights informed four “coming-of-ager” personas and two journey maps to guide clearer, more supportive communication and planning.
American College Health Association: COVID-19 Communication Campaign
We led a multi-phase study to assess the need for COVID-19 prevention materials tailored to college audiences, including a literature review, environmental scan, national survey (n=1,503), focus groups with vaccine-hesitant students, and key informant interviews. Findings from each phase informed the creative brand and message strategy for ACHA’s Vax Forward initiative, ensuring materials resonated with young adults and campus communicators.
Food and Drug Administration: Medication Ad Copy Testing
We led two quantitative copy tests with general market consumers to evaluate perceptions of the health risks and benefits of specific heart medications after viewing their TV advertisements. Findings informed FDA regulatory decisions and guided revisions to the advertisements to improve clarity and balance.
American Academy of Pediatrics: Screen and Intervene Toolkit Evaluation
We designed and led a qualitative evaluation of the AAP Screen and Intervene program, conducting remote interviews with parents experiencing food insecurity and the healthcare providers who serve them. Findings informed recommendations to strengthen messaging, improve provider uptake, and make program materials more useful and actionable for families and clinicians.
Verizon: Climate Change and Disaster Preparedness Message Testing
We designed and led a qualitative study to test climate resilience program communications with priority audiences, leading virtual focus groups segmented by climate beliefs among lower-income participants. Findings assessed clarity, relevance, and cultural sensitivity of key terms and messages, informing refinements to make the program more understandable and accessible.
CDC Foundation: Workforce Acceleration Initiative Situation Analysis
We conducted a comprehensive situation analysis for the CDCF Workforce Acceleration Initiative, reviewing program materials, evaluations, and performance data to identify key themes, challenges, and opportunities. Insights informed a targeted thought leadership and promotional strategy to strengthen the initiative’s visibility and impact.